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My Professional Journey

Strategic and tactical global product and design leader with 20 years experience influencing and leading the activation of innovative strategies and insights into tantalizing, experiential, and performative experiences. Adept at envisioning and delivering bleeding-edge design of large scale products, services, and offerings in high-growth, fast-paced, and ambiguous environments. Able to transcend digital, physical, social and behavioral dimensions with a proven track record of driving growth, adoption, and alignment across multiple industries including theme parks, entertainment, retail, finance, life science and hospitality.

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Wearer of many hats; advisor, influencer, storyteller, visionary and guide.

01

BUSINESS ACUMEN

Strategic Vision + Planning, Scope Development, Strategic Frameworks, Business Objectives, Facilitating Alignment

02

LEADERSHIP

Cross-functional Team Management, Operations, Governance, Capability Building, Department Development, Relationship Building, Peer Product Management, Design Best Practices, Storytelling + Presentations

03

DESIGN & RESEARCH

Concept Development, Product Positioning, Product Roadmaps, Project Strategy, Implementation Planning, Risk Mitigation, Performance Metrics, AGILE, Prototype Validation +Testing, Product Innovation, Viability + Feasibility

04

PRODUCT

User Experience(UX), Customer Experience (CX), Employee Experience (EX), Service Design, Product Design, Human-Centered Design, Customer Journey Maps, Service Blueprinting, Contextual Inquiry + Research, User and Concept Testing, Workshop Design + Facilitation, Customer Insights, Customer Adoption, Customer Desirability

03

MARKETING

Market Positioning + Differentiation, Benchmarking + Forecasting, Brand Strategy, Competitive Landscape

Education

SAVANNAH COLLEGE OF ART AND DESIGN

Master of Arts, Design Management

Savannah, GA | 2015

Graduating at the top of my class, I achieved a Master of Arts in Design Management. This degree focused on using design methods to bridge the gap between strategic leadership and tactical teams within organizations.

DREXEL UNIVERSITY

Bachelor of Science, Media Arts

Philadelphia, PA | 2003

Graduating with a multi-media degree that included; photography, videography, 3-D Art & Animation. The perfect combination of skills to enter the era of Digital Transformation as a young professional.

CONTACT INFO

Stephanie Krell

330-730-3611

steph@krellbydesign.com

MENTORING & CONSULTING HOURS

Mon - Fri :

8am - 10am

5pm - 7pm

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